CASE STUDIES

Campaign stories

Published campaigns that used a till slip, a receipt or WhatsApp. Each story stays with the account it came from.

Illustration of a yellow Lay's chip bag surrounded by potato chips

Win with Lays

Snap & Win competition driving 87,000 entries in 6 weeks

Illustration of a Maybelline lipstick and mascara on a stand

Maybelline Rewards

Points-based loyalty program driving 34% increase in repeat purchases

Illustration of a golden retriever on a sofa beside a pet food bag

Hill's Science Plan

Hill's Pet Loyalty

Proof-of-purchase rewards building brand loyalty

Illustration of a BOKOMO oats box, a bowl of oats and a till slip

BOKOMO Oats: 83,772 valid entries from an everyday breakfast purchase

186% of the entry target, from 5,717 unique participants.

Illustration of a SASKO bread bag, a loaf, a playground swing and a till slip

SASKO Siyasizana: Helping everyday purchases support local schools

Nearly 47,000 valid entries and more than 1.2 million WhatsApp messages.

Illustration of a Belgravia gin bottle, a cocktail glass and a till slip

Belgravia: R350,000 in rewards and a cocktail experience made personal

Thousands of instant winners across a two-month festive period.

Illustration of a Garnier sunscreen bottle, a serum and a till slip

Garnier UV Summer Ready: Turning a purchase into an event invitation

120 validated VIP tickets for a Cape Town event.

Illustration of L'Oréal beauty products, a till slip and an event ticket

L’Oréal Beauty University: From a till slip to a place at the event

4,000 tickets over six weeks, and 2,000 new customers through WhatsApp.

Illustration of a Burger King meal box, a location pin and a till slip

Burger King Roadshow: More than 38,000 entries through WhatsApp

More than 37,000 consumers and over 38,000 entries.

Illustration of a Lay's chip bag, a football and a till slip

Lay’s Scan Buy Win: Bringing football fans closer to the final

A trip to the UEFA Champions League final, entered through WhatsApp.

Illustration of a McDonald's meal box, a Stoney can and a till slip

Stoney and McDonald's

Stoney and McDonald’s: A meal purchase and the chance to win Bathu sneakers

A draw for 250 pairs of Stoney Bathu sneakers.

Illustration of a Hill's pet food bag, a till slip and a WhatsApp chat icon

Hill’s: Turning pet-food purchases into a WhatsApp competition

Every valid receipt earned one entry into a draw with 10 grand prizes and 250 VIP store prizes.

Illustration of a Heineken bottle, a television and a till slip

Heineken UEFA Champions League: Receipt entries with a home-viewing reward

A draw for one of 10 home entertainment systems.

Illustration of a Maybelline foundation bottle and a till slip

Maybelline Fit Me: Putting real customers at the centre of the campaign

3,450 selfie and till-slip submissions in the first two weeks.

Illustration of a Pringles can, a Coca-Cola can and a till slip

Pringles, Engen and Coca-Cola

Pringles, Engen and Coca-Cola: One receipt and a chance to win a Jeep

A Jeep Renegade prize for a qualifying Engen Quickshop purchase.

Illustration of an Amarula bottle and a till slip

Amarula: One WhatsApp entry journey across three markets

Prize-draw entry across Botswana, Tanzania and Zambia.

Illustration of a Savanna cider bottle, a six-pack and a till slip

Savanna Botswana: From a six-pack purchase to a WhatsApp entry

Buy a six-pack, scan a QR code and send the till slip.

Illustration of Lancewood cheese and a till slip

Lancewood: Bringing verified purchases into the WhatsApp conversation

Thousands of entries and repeat purchasing activity through WhatsApp.

Illustration of a SaveMor shopping basket and a till slip

SaveMor: Connecting a till-slip competition across three countries

A reported 25% increase in foot traffic across three countries.

Illustration of a Heineken bottle, a return bin and a photo card

Heineken Returnable Star Bottle: Rewarding more than four million bottle returns

1.45 million entries and 458,975 instant prizes.

Illustration of a Coca-Cola can, a SPAR shopping bag and a till slip

Coca-Cola and SPAR Express

Coca-Cola and SPAR Express: Connecting store purchases with competition entry

A till-slip competition linking store purchases with digital entry.

Illustration of a Pepsi can and a till slip

PepsiCo South Africa: Supporting campaign integrity through purchase validation

Fraud-detection technology for promotional purchase checks.

Illustration of a KitKat bar, a hockey puck and a receipt

KIT KAT and the NHL: Combining an immediate chance to win with a bigger prize

More than 200 NHL instant prizes, plus a trip for two to the 2024 Stanley Cup Finals.

Illustration of a Nescafé jar, a coffee cup and a receipt

Nescafé Get Rich Quick: Bringing receipt entry and prize management together

A daily $500 prepaid card and a monthly $10,000 cheque.