Short answers on how a till slip campaign works, how a receipt is checked, and what a brand can learn from the slips. Each question has its own page.
A till slip campaign is a promotion that uses the shopper’s receipt as proof of purchase. The shopper sends a photo of the slip on WhatsApp or through a QR code. Smartslip.ai reads the store, the date, and the products, then issues a reward or a competition entry when the slip matches the rules. Brands use it to reward a real sale and to see which products people bought.
Read the full answerThe shopper buys the qualifying product, then sends a photo of the till slip. Smartslip.ai checks the retailer, the date, and the products against the campaign rules. A matching slip becomes an entry, or triggers a reward such as airtime or a voucher. The shopper gets a confirmation in the same chat or web flow. The brand keeps a record of every accepted and rejected slip.
Read the full answerOn WhatsApp, the shopper messages the campaign number, follows a short menu, and sends a photo of the till slip. With a QR code, the shopper scans the code on the pack, the shelf, or the advert, then uploads the same photo. Both paths land in Smartslip.ai. The number or code has to be the one printed on the campaign material.
Read the full answerSmartslip.ai reads the photo and looks for the fields the campaign cares about: store name, date, time, and the products or spend on the slip. It compares those fields with the rules the brand set, including which packs qualify and which retailers count. A slip that matches is accepted. A slip that is too old, from the wrong store, or missing the product is rejected, and the shopper is told why.
Read the full answerSmartslip.ai compares each new photo with slips already accepted in the campaign. A second photo of the same receipt is rejected, so one purchase cannot create two entries. The check also looks for the right brand and pack, which keeps a shopper from being rewarded for a different product. Different point-of-sale layouts are handled by reading the fields. The brand can review the audit trail for any entry.
Read the full answerPeople bought two Wellington’s products, sent a photo of the till slip on WhatsApp or by scanning a QR code, and went into a draw for a share of R40,000 in vouchers. 36,283 people took part and sent 45,636 slips. 41,106 of those slips were valid, about 9 in 10. Checkers brought in 12,204 of the valid slips. 32,221 people said the brand could contact them again, and the WhatsApp chat handled more than 128,000 messages.
Read the full answerA till slip campaign can show which products and pack sizes were bought, which stores took part, and when the purchases happened. When the shopper opts in, the brand also has a first-party contact for later messages. In the Wellington’s campaign, 32,221 consumers opted in. Smartslip.ai reports those patterns so the next brief can name the retailers, packs, and weeks that actually moved.
Read the full answerStart by choosing the products, the retailers, the dates, and the reward. Then open a WhatsApp line, a QR code, or both, and put that entry point on the pack and at the shelf. Smartslip.ai, built by Brazen Labs, checks each till slip against those rules before an entry or reward is issued. To plan a campaign, email andrew@brazenlabs.co.za.
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