Amarula
Amarula: One WhatsApp entry journey across three markets
Amarula’s regional campaign invited customers in Botswana, Tanzania and Zambia to turn a qualifying product purchase into a prize-draw entry.
Smartslip.ai powered the receipt-validation experience, connecting WhatsApp submissions with each country’s competition. Customers followed the same main sequence across the markets: purchase, scan and upload.
The brief
The campaign needed a customer journey that was easy to communicate across three countries, with participation connected to the appropriate national prize draw.
A shared entry approach gave the campaign a familiar structure. Behind that customer experience, entries still needed to relate to the market in which the person was participating.
How it ran
Customers bought a participating Amarula product and scanned the campaign QR code. That brought them into WhatsApp, where they uploaded a photograph of their till slip.
The purchase was validated, and qualifying customers were entered into their country’s prize draw. The experience also captured first-party customer information as part of participation.
For the customer, the receipt was the connection between the product purchase and the promotion. There was a clear action to complete after shopping, using a photograph sent from their phone.
What we delivered
The campaign brought together QR-code onboarding, WhatsApp receipt submission, purchase validation and country-specific draw entry.
The main interaction remained consistent even though the campaign covered different markets. That allowed the customer-facing instructions to stay focused on the actions people needed to take.
Our work supported that shared journey while keeping participation connected to the relevant national draw. The experience also gave Amarula a direct route to collect information from the people taking part.
Amarula’s campaign demonstrates the regional reach of a receipt-based promotion. A familiar product purchase could lead into a common digital entry process, with local competition participation handled within the experience.
Discuss your next regional campaign with Smartslip.ai: andrew@brazenlabs.co.za.