Maybelline cross-retailer loyalty program
How Smartslip connected fragmented retail purchases into one rewarding loyalty experience, driving a 34% increase in repeat purchase.
Building loyalty across multiple retailers
Maybelline struggled to build loyalty across fragmented retail channels. Customers purchased from different stores, making it difficult to track and reward repeat behavior. The brand needed a cross-retailer loyalty solution.
How the loyalty program works
Smartslip.ai built a mobile-first loyalty program where customers earned points for every Maybelline purchase by uploading till slips from any retailer. Points opened tier benefits and could be redeemed for exclusive products.
- 01
Shop across retailers
Every qualifying Maybelline purchase can build loyalty.
- 02
Upload the till slip
SmartCheck verifies products and spend in seconds.
- 03
Collect beauty rewards
Points and exclusive products keep members returning.
Smartslip.ai solved our biggest challenge: tracking purchases across retailers. Now we can reward our most loyal customers regardless of where they shop.
Smartslip products used in the program
SmartLoyalty
Points, tiers, and connected member journeys.
Explore SmartLoyalty →SmartCheck
Cross-retailer receipt and product validation.
Explore SmartCheck →SmartRewards
Exclusive product and benefit redemption.
Explore SmartRewards →SmartInsights
Basket behavior, member segments, and program ROI.
Explore SmartInsights →