L'Oréal Paris
L’Oréal Beauty University: From a till slip to a place at the event
L’Oréal Paris wanted to give customers access to beauty expertise through an experience that began with a product purchase. Beauty University brought that idea to life, inviting qualifying shoppers to an in-person event in Johannesburg.
Smartslip.ai connected receipt submission, purchase validation and RSVP confirmation through WhatsApp. The journey took customers from proof of purchase to a unique access code in one place.
The brief
The campaign needed to reward customers, support purchases of participating L’Oréal Paris products and collect customer details for future engagement. Event capacity also had to be managed alongside eligibility.
Buying a qualifying product was the starting point. Confirming attendance was the next step, so the experience needed to make both actions clear.
How customers joined
Customers photographed their till slips and sent them through WhatsApp. Smartslip.ai validated the purchases, then eligible customers could RSVP “Yes” to the event.
The first 4,000 consumers with valid entries who confirmed their attendance received a unique access code. The campaign also supported event-date and capacity controls, alongside the capture of details including name, region and email address.
That structure kept the invitation connected to the customer’s purchase. It also gave confirmed attendees something specific to retain for the next stage of their experience.
The results
The campaign allocated 4,000 tickets over six weeks and acquired 2,000 new customers through WhatsApp.
Behind those figures was a joined-up process: check the receipt, establish eligibility, collect the RSVP and deliver the code. Customers did not need to move between a separate receipt service and registration form to work out where they stood.
Beauty University extended the value of a product purchase into an opportunity to learn and spend time with the brand. Our role was to make that connection practical, with the checks and confirmations needed to support it.
Talk to Smartslip.ai about your next purchase-to-event campaign: andrew@brazenlabs.co.za.