Belgravia
Belgravia: R350,000 in rewards and a cocktail experience made personal
Belgravia London Dry Gin wanted its festive campaign to feel like an invitation: choose the brand, join in and discover something that suited your taste.
Smartslip.ai supported “Make It Your Own”, a campaign that combined receipt validation, instant rewards and a short cocktail quiz. It worked across retail outlets and taverns, bringing different purchase occasions into one experience.
The brief
Belgravia wanted to reward genuine purchasers during the festive period while giving them something enjoyable to do beyond entering a competition. The campaign needed to connect on- and off-consumption environments, keep entry accessible from a phone and capture customer details for future communication.
The approach paired a clear purchase requirement with a more personal follow-on activity. A customer could check whether they had won, then explore a cocktail suggestion matched to their mood.
Scan, submit and discover
QR codes on bottles, point-of-sale materials and tavern collateral brought customers into the campaign. They uploaded a photograph of their till slip, and the purchase was validated in real time.
Qualifying customers could win from a R350,000 prize pool. The reward mix included Takealot, Uber Eats and Superbalist vouchers, alongside airtime and data. Winning rewards were fulfilled through SMS.
The experience then offered a short quiz that matched customers with a Belgravia cocktail. Suggestions ranged from a cucumber-and-lime G&T to a Belgravia 75.
This gave the campaign room to be useful as well as rewarding. The purchase brought someone in, and the cocktail content gave them a relevant next step.
Behind the scenes
The campaign captured names, email addresses, mobile numbers, regions and marketing opt-ins. Receipt validation kept the prize opportunity tied to eligible purchases, while the same experience supported entry, content and customer registration.
Across the two-month festive period, the campaign rewarded thousands of instant winners. SMS fulfilment gave winners access to their rewards without asking them to return to a physical entry point.
For Belgravia, the delivered experience brought together purchase verification, digital rewards and product discovery. For customers, it remained a short sequence of familiar actions on their phones.
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