Burger King
Burger King Roadshow: More than 38,000 entries through WhatsApp
Burger King’s Roadshow brought the brand into physical activations, with WhatsApp giving customers a way to take part digitally while they were there.
Smartslip.ai connected location-based check-ins with purchase validation. Customers could share a location pin and verify their purchase as part of the campaign experience, linking the activity on the ground with the competition entry.
The brief
The Roadshow needed a way to support participation at activations and reward qualifying customers. We brought two useful pieces of information together: where the customer was checking in and the purchase they were submitting.
That connection mattered because attendance and purchase are different actions. The experience needed to support both without turning the customer’s time at the activation into a lengthy registration exercise.
How it worked
Customers used the Roadshow WhatsApp platform to check in with a location pin and validate their purchases through Smartslip.ai. The campaign linked those digital submissions with its reward experience.
The WhatsApp journey gave participation a place to continue alongside the in-person activity. A customer could enjoy the activation while completing the required steps on their own phone.
Our focus was the purchase-validation part of that connection: helping establish that an entry related to a qualifying transaction, rather than relying on attendance alone.
The results
The campaign engaged more than 37,000 consumers and recorded over 38,000 entries.
Those figures reflect a substantial number of people moving from an activation into the digital campaign. Location and purchase information gave the experience a practical connection to what customers were doing in person.
The Roadshow showed how Smartslip.ai could support a campaign beyond the supermarket aisle. A purchase could be validated within an activation experience, with WhatsApp providing a familiar route for the customer to follow.
Planning a roadshow or retail activation? Contact andrew@brazenlabs.co.za to discuss how Smartslip.ai can support participation.