Hill's proof-of-purchase loyalty program
How Smartslip helped Hill's reward repeat purchases through till-slip validation, driving a 68% repeat purchase rate among enrolled pet owners.
Building direct relationships with retail customers
Hill's Pet Nutrition wanted to reward customers for repeat purchases and build long-term brand loyalty, but lacked a direct relationship with end consumers who purchased through retail.
How the rewards program works
Smartslip.ai enabled a "Buy 3, Get R100" campaign where pet owners uploaded till slips for Hill's products. After 3 validated purchases, customers received Pick n Pay vouchers, building a direct brand relationship.
- 01
Buy Hill's products
Qualifying Science Plan purchases start the loyalty journey at retail.
- 02
Upload three till slips
SmartCheck validates each receipt and tracks progress toward the reward.
- 03
Receive an R100 voucher
After three validated purchases, pet owners receive a Pick n Pay voucher.
For the first time, we have direct relationships with our customers and can reward them for loyalty. The receipt validation was clear and built trust.
Smartslip products used in the program
SmartCheck
Receipt and product validation that proves each qualifying purchase.
Explore SmartCheck →SmartRewards
Instant Pick n Pay voucher delivery after three validated buys.
Explore SmartRewards →SmartInsights
Shopper insights that show retention, repeat purchase, and loyalty lift.
Explore SmartInsights →