Heineken
Heineken UEFA Champions League: Receipt entries with a home-viewing reward
Heineken’s UEFA Champions League promotion gave customers the chance to bring a bigger match-day experience home. Qualifying shoppers could enter a draw for one of 10 home entertainment systems by submitting their till slips through WhatsApp.
Smartslip.ai provided the purchase-validation technology, working with campaign partner V5 Digital to connect genuine product purchases with the competition.
The brief
The campaign needed to verify purchases from participating stores and make entry straightforward for customers. It also needed a digital process for handling submissions and identifying duplicate receipts.
The prize fitted the football occasion: customers could take part for the chance to upgrade the way they watched the action at home.
How customers entered
After buying participating Heineken products, customers photographed their receipts and uploaded them through the WhatsApp chatbot.
Smartslip.ai checked submissions against the competition criteria. Qualifying customers were entered into the draw, with the receipt providing the link between the purchase and participation.
Broadcast messages supported the campaign during its promotional period, keeping the opportunity visible to its audience.
What the platform handled
The experience combined WhatsApp receipt submission, purchase validation, duplicate-entry controls and digital customer data collection.
Customers could complete their entry from their phones. The campaign team could manage the submitted purchase evidence digitally, rather than relying on physical entry slips.
The partnership brought the reward and the entry process into the same football story. The entertainment-system prize gave people something relevant to look forward to, while Smartslip.ai supported the purchase checks needed to run the promotion.
For a customer, the main instruction remained easy to remember: keep the receipt and send a photograph. Our work sat behind that action, connecting eligible purchases with the draw and giving the organisers a practical way to manage entries.
Build a purchase-based campaign around your next sponsorship. Contact Smartslip.ai at andrew@brazenlabs.co.za.