Savanna
Savanna Botswana: From a six-pack purchase to a WhatsApp entry
Savanna’s Botswana promotion gave customers a short, clear route into its grand prize draw. They bought a participating six-pack, scanned a QR code and sent their till slip through WhatsApp.
Smartslip.ai supported the purchase-validation journey, helping connect the product bought in-store with the customer’s digital entry.
The brief
The campaign needed to make participation easy to explain while keeping entries tied to qualifying purchases. It also provided a way for Savanna to collect first-party information from participating customers.
We kept the experience centred on the receipt. Customers already had proof of their purchase; the campaign gave them a straightforward way to submit it.
How customers entered
After purchasing the qualifying Savanna six-pack, customers scanned the campaign QR code to begin the WhatsApp journey.
They uploaded a photograph of their till slip, which was used to validate the entry. Qualifying submissions were then entered into the grand prize draw.
That sequence kept the retail and digital parts of the promotion closely connected. Customers did not have to remember a separate code printed on packaging to establish their purchase.
What we delivered
The campaign combined QR-code access, WhatsApp participation, receipt validation and customer data capture.
Our role was to support the move from proof of purchase to competition entry. The receipt formed the basis of that check, while WhatsApp gave the customer a place to complete their submission.
For Savanna, the experience created a direct interaction with shoppers who had chosen a participating product. The promotion could collect information through that interaction as part of the entry journey.
The customer-facing idea remained easy to repeat: buy, scan and send. Behind those few actions sat the validation process needed to connect participation with a qualifying purchase.
That balance is central to the way we approach campaigns at Smartslip.ai: keep the customer’s next step clear and give the brand a reliable route from purchase to participation.
Plan your next WhatsApp till-slip promotion with us: andrew@brazenlabs.co.za.