Garnier
Garnier UV Summer Ready: Turning a purchase into an event invitation
Garnier wanted to put its sun-care products into customers’ hands and give them a reason to join the brand in person. The UV Summer Ready campaign connected a qualifying purchase with access to a Cape Town event.
Smartslip.ai brought the journey into WhatsApp, from the receipt photograph to the RSVP and access code. Customers could complete the steps in one conversation instead of working out how a shop purchase connected to an event booking.
The brief
The campaign supported Garnier Super UV Invisible Sunscreen Serum. The aim was to encourage product purchases, reward customers and collect useful customer information through a clear, mobile-friendly experience.
The invitation was deliberately tied to the product combination. Customers needed to buy the sunscreen with either the qualifying 30 ml or 15 ml Vitamin C serum at participating retailers, including Dis-Chem, Clicks and Takealot.
How it ran
After shopping, customers sent a photograph of their till slip through WhatsApp. We validated the purchase and guided eligible shoppers through the RSVP process.
The first 120 valid RSVPs received unique event-access codes. Qualifying customers who did not receive tickets were entered into a luxury hamper draw, giving the promotion another reward opportunity beyond the limited event capacity.
Shareable links helped customers pass the campaign on. The experience also collected details such as name, region and email address.
What we delivered
The four-week campaign delivered 120 validated VIP tickets. The platform connected purchase checks, RSVP handling and access-code distribution within the customer’s WhatsApp journey.
The campaign had two linked tasks: confirm that someone had made the qualifying purchase, then help them take up the invitation. Keeping those steps together made the journey easier to follow.
For Garnier, the receipt became the connection between a retail promotion and an in-person brand experience. For the customer, the reward was something they could put in their diary and look forward to.
Want to connect purchases with event access? Speak to Smartslip.ai at andrew@brazenlabs.co.za.