Till slip campaigns explained

A till slip campaign rewards a shopper for a purchase they have already made. They photograph the receipt, send it on WhatsApp or through a QR code, and Smartslip.ai reads the store, the date, and the products. If the slip matches the campaign rules, the shopper gets an instant reward or an entry into a prize draw. The same flow shows the brand what people bought, and where.

What is a till slip campaign?

A till slip campaign is a proof-of-purchase promotion. The receipt is the proof. The brand sets the rules: which products qualify, which stores count, the minimum spend, and the dates. Shoppers who meet those rules are rewarded with airtime, a voucher, a loyalty stamp, or a competition entry.

The mechanic does two jobs at once:

• It rewards the purchase that just happened.
• It gives the shopper a reason to buy again.

How Smartslip.ai reads the receipt

Smartslip.ai is built by Brazen Labs. The platform reads the fields a campaign needs from a photo of a till slip, then applies the rules the brand agreed before launch. Receipt checking covers the decision. A qualifying slip can trigger a reward or log an entry, and every decision stays on an audit trail.

The check looks for:

• Where the purchase was made.
• The date and time on the slip.
• Whether the qualifying product was bought.
• Whether the shopper meets the competition or incentive rules.

What the shopper gets

The shopper gets a result while they are still in the store, or a few moments after they send the slip. They see that the entry was accepted, or they receive the reward. A question is easier to answer because the same system that checked the slip can show why it passed or failed.

What the brand gets

The brand gets entries that match the published rules, plus a record of each check. When the shopper opts in, the brand also receives first-party detail: which products sold, which pack sizes, which stores, and how people responded. Those patterns feed the next brief. Campaign reporting is where that detail is read after the promotion.

The Wellington’s 40-year birthday campaign is a worked example: 36,283 consumers, 45,636 entries, and 41,106 valid slips.

How to start a campaign

• Open a WhatsApp line, a QR code, or both, so shoppers have a familiar way in.
• Choose the products and the reward.
• Write the eligibility rules: stores, dates, products, and spend.
• Decide which receipt fields matter for reporting, such as pack size or retailer.
• Put the WhatsApp number or QR code on the pack, the shelf, and the advertising.
• Plan the WhatsApp conversation cost and the prize or reward budget.

The entry paths are covered on the entry channels page.

How the reading rules are set

The practical test is a short workshop before launch. Bring sample slips from the stores in the campaign. Confirm that the system can tell one brand from another, count the right pack, reject a second photo of the same slip, and read different point-of-sale layouts. Brazen Labs runs that workshop on Smartslip.ai with the marketing team, so the rules match the products and the retailers before the first shopper enters.

Plan a campaign

Email andrew@brazenlabs.co.za and the Brazen Labs team will help you set the products, the rules, and the entry channel. You can also read the till slip questions brands ask before launch.