Omnichannel marketing with digital till slip data

Shoppers meet a brand in the store, online and on social, often in the same week. An omnichannel plan is a single experience across those doors. The till slip is the piece that tells you what they actually bought, so the next message is not a guess.

What the slip lets you do

• See the habit: how often they buy, which products, and what they spend. That profile works in store and online.
• Follow them to the next channel. An in-store purchase can trigger a social ad, an email, or an SMS about the product that belongs with it.
• Make the offer personal. Recommendations by email, in an app, or on social, based on a basket rather than a segment name.

Three brands that used it

• 25%A fashion retailer linked in-store slips to loyalty accounts and sent points and recommendations by email and social. Loyalty participation rose 25%, in store and online.
• 15%A national grocer put a personal discount on the digital slip, then repeated it in the app and by email. Repeat purchases rose 15%.
• 30%An electronics retailer retargeted in-store smartphone buyers with accessory and warranty ads on Facebook and Google. Sales of those add-ons rose 30%.

Why it is worth the join-up

• The message stays consistent, whether they are in the aisle, in the inbox or in the feed.
• Spend follows the channel that actually drives the purchase.
• People who are spoken to about what they bought come back.

To plan one, email andrew@brazenlabs.co.za. The short version of how these campaigns work is in till slip campaigns explained.