SPAR SaveMor across three countries

SPAR SaveMor ran one competition from 25 March to 7 May 2024 in South Africa, Namibia and eSwatini. Spend at least R100, N$100 or E100 in a SaveMor store, photograph the till slip, and send it on WhatsApp. The prize pool was R200,000, split so each country had its own winners.

How the prizes were split

• R170,000in South Africa. 68 winners, R2,500 each, drawn weekly and phoned.
• N$15,000in Namibia. 6 winners, N$2,500 each, drawn at the end.
• E15,000in eSwatini. 6 winners, E2,500 each, drawn at the end.

Why running it in three countries paid off

• Reach. One competition, three markets at once. Sales moved in each country, and SaveMor’s presence across southern Africa got stronger.
• WhatsApp. The same familiar door worked whether the shopper was in South Africa, Namibia or eSwatini. More people entered because the step was obvious.
• Engagement. A meaningful prize brought people into the store more often, and encouraged a bigger shop, which showed up as footfall and sales.
• Less admin. Digital entries replaced a pile of paper in three countries. Validation stayed in one place.
• Data. Contact details and what people bought became the raw material for the next, more relevant promotion.
• Loyalty. A straightforward entry and a real prize, earned while doing a normal shop, left people well disposed to SaveMor.

Simple entry, local currency, and a draw calendar that matched the country. That is how SaveMor boosted sales, kept customers, and left with market data a single-country poster would not have produced.

To plan one, email andrew@brazenlabs.co.za. The short version of how these campaigns work is in till slip campaigns explained.