Why WhatsApp is the superhero of till slip promotions

Running a till slip promotion with an in-store entry box is a bit like using a flip phone. It works. It is also slow, and it has no sparkle. WhatsApp is the quicker way in.

Convenience that is hard to beat

Picture the shopper at home. One photo of the till slip, one send, and they are in. No trip back to the store, no form in pen. With around 2 billion people on WhatsApp, the app is already on the phone. Nothing else to download.

Instant gratification

An entry box is closer to snail mail. You drop the slip in and hope. On WhatsApp, with Smartslip.ai reading the photo, the shopper can get an immediate “you’re in”, and sometimes a reward on the spot. Research often cited in this space says about 74% of consumers prefer an instant reward to one they have to wait for. It feels like a high-five, not a promise for next month.

Cheaper, and kinder to paper

No printed forms, no boxes to empty, no pile of slips to courier. The entry is digital. You spend less on the mechanics, and you are not asking people to hand over another piece of paper.

Data that works for you

Every entry can be tracked as it arrives, instead of someone reading a box of thermal paper at the end. That is the difference between a carriage and a sports car. A fuller list of the same argument is in five reasons WhatsApp is the entry point.

It is time to retire the entry box. WhatsApp plus a proper slip check will not leap a building, but it will get you more entries, and your customers will thank you for the shorter path.

To plan one, email andrew@brazenlabs.co.za. The entry paths are on entry channels.