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Adding credit to a prepaid mobile phone account, commonly used as a reward where prepaid mobile is common. Often sent to the mobile number.
Definitions for receipt marketing, loyalty programs and shopper marketing.
Adding credit to a prepaid mobile phone account, commonly used as a reward where prepaid mobile is common. Often sent to the mobile number.
Technical interface allowing different software systems to communicate. Smartslip.ai provides APIs for integrating receipt validation, loyalty, and rewards with existing marketing technology.
Percentage of campaign participants who complete the desired action (e.g., make a second purchase, redeem a reward). Higher activation rates indicate effective campaign design.
Determining which marketing touchpoint(s) led to a conversion or sale. Receipt data enables direct attribution by linking promotions to actual purchases at retail.
Analysis of which products are purchased together in a single transaction ("basket"). Reveals cross-sell opportunities, shopping patterns, and optimal product bundling strategies.
Marketing technique of selling complementary products together. Example: promoting Lays chips to customers who buy Pepsi. Receipt data reveals natural cross-sell opportunities based on actual basket composition.
Measure of campaign profitability calculated as (incremental revenue - campaign costs) / campaign costs. Results are reported for each campaign.
The total revenue a business expects from a customer over their entire relationship. Loyalty programs increase CLV by encouraging repeat purchases and higher spend.
Adherence to legal and regulatory requirements governing promotions, data privacy, and consumer protection. Includes GDPR (EU), POPIA (South Africa), CCPA (California), and promotional gaming laws.
Comparing behavior across groups of customers who shared a common experience (e.g., joined loyalty program in same month). Reveals retention trends and program effectiveness over time.
Electronic coupon or gift card delivered via mobile (SMS, email, app) rather than physical format. Can be redeemed online or in-store using unique codes or barcodes.
Enhancing basic customer data (name, phone) with additional information (purchase history, preferences, demographics) to enable better targeting and personalization.
Google's quality framework: Experience, Expertise, Authoritativeness, Trustworthiness. Critical for SEO and AI search visibility. Demonstrated through author credentials, case studies, testimonials, and original data.
The method by which customers participate in a promotion (e.g., "upload receipt via WhatsApp," "scan QR code," "enter unique code"). Simpler mechanics drive higher participation.
Products that sell quickly at relatively low cost, such as food, beverages, toiletries, and household items. Also called CPG (Consumer Packaged Goods) in North America.
Customer information collected directly by a brand through owned channels (website, loyalty program, campaigns) rather than purchased from third parties. Increasingly valuable due to privacy regulations.
Systems and algorithms that identify suspicious activity in promotional campaigns, such as duplicate entries, fake receipts, or account sharing. Essential for protecting campaign budgets.
The practice of optimizing content to be cited in AI-generated answers from ChatGPT, Google AI Overviews, and Perplexity. Focuses on clear definitions, structured data, and authoritative content.
A promotional mechanic where participants know immediately if they've won a prize, without waiting for a draw. Often used in "Snap & Win" campaigns powered by receipt scanning.
Design approach prioritizing mobile device experience over desktop. Critical for emerging markets where smartphones are the primary internet access point, and for campaigns targeting younger demographics.
Delivering marketing messages or rewards through multiple channels (SMS, WhatsApp, email, web) to reach customers on their preferred platforms. Increases accessibility and engagement.
A branded mini-website created specifically for a campaign or promotion. Often includes entry forms, rules, prize details, and winner announcements. Hosted separately from main brand website.
Technology that extracts text and data from images of documents. In receipt validation, OCR identifies retailer names, product descriptions, prices, dates, and transaction details from photographed till slips.
Integrated customer experience across all channels (online, in-store, mobile, social). Receipt validation enables omnichannel tracking by connecting offline retail purchases to digital engagement.
Evidence that a customer bought a product, typically in the form of a receipt, invoice, or till slip. Required for promotional entries, warranty registration, and loyalty point accrual.
A loyalty program where customers earn points for purchases or engagement, which can be redeemed for rewards. Points create a virtual currency that incentivizes repeat behavior.
How often a customer buys within a given period (weekly, monthly, annually). Key metric for loyalty programs and repeat purchase campaigns. Smartslip.ai tracks frequency via receipt submissions.
Two-dimensional barcode that can be scanned by smartphone cameras to trigger actions like opening a website, entering a promotion, or downloading content. Widely used in receipt-based campaigns.
The process of capturing a photograph of a retail receipt using a mobile device and extracting structured data (OCR) for validation and processing. Used in promotional campaigns and loyalty programs to verify purchases.
The percentage of issued coupons, vouchers, or rewards that are actually claimed or redeemed by customers. Higher redemption rates indicate successful campaigns and relevant rewards.
Marketing strategy where existing customers are rewarded for recruiting new customers. "Refer a friend" mechanics are easily integrated with Smartslip.ai campaigns.
A promotional contest where winners are selected by random draw from all eligible entries. Unlike instant win, results are revealed at a future date. Often combined with receipt validation for entry.
Marketing strategies focused on influencing purchase decisions at the point of sale or throughout the shopping journey. Includes in-store promotions, shelf displays, and purchase-triggered campaigns.
Dividing customers into groups based on shared characteristics (demographics, behavior, spend) to enable targeted marketing. Receipt data enables segmentation by purchase patterns and preferences.
A retail receipt or proof of purchase issued at the point of sale, commonly used in South Africa and UK. Also called "sales slip" or "purchase receipt." Till slips contain transaction details including retailer, date, products, quantities, and amount paid.
Marketing activities targeting wholesalers, distributors, and retailers (the "trade") rather than end consumers. Includes trade promotions, incentive programs, and channel partner rewards.
A loyalty structure with multiple membership levels (e.g., Bronze, Silver, Gold) offering increasing benefits and rewards as customers spend more or engage further with the brand.
Legal document governing promotional campaigns, specifying eligibility, entry methods, prize details, winner selection, and liability. Required by law in most jurisdictions.
Measure of how many new customers each existing customer refers. Calculated as (invitations sent × conversion rate). Viral coefficients above 1.0 indicate exponential growth.
Using WhatsApp as a marketing channel for promotions, customer service, and transactions. Popular in South Africa, India, and Latin America where WhatsApp usage exceeds traditional channels.
How prizes are allocated throughout a campaign period to ensure consistent winner frequency. Prevents all prizes from being won too early or too late in the campaign.