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Pepsi · FMCG & Beverages

Pepsi Bundle Deals

Cross-promotion insights driving basket size growth

125,000
Receipts Analyzed
purchase transactions
47%
Bundle Affinity
of Pepsi buyers also bought Lays
+31%
Bundle Campaign Uplift
increase in combined sales
+23%
Basket Size Growth
average items per transaction
THE CHALLENGE

Business Context

Pepsi wanted to understand what products consumers purchased alongside their beverages to create effective bundle promotions and cross-sell campaigns.

THE SOLUTION

How Smartslip.ai Helped

Using SmartInsights, Pepsi analyzed receipt data from promotional campaigns to identify basket composition. The data revealed that Pepsi buyers frequently purchased Lays chips, enabling a co-branded bundle campaign.

PRODUCTS USED

Platform Capabilities

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SmartPromo

Instant wins, draws and QR entry from a qualifying till slip.

✓

SmartCheck

Check till slips and everyday documents against rules you set.

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SmartInsights

See what the accepted till slips contained.

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